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eNewsletters, case studies, white papers, special reports, feature articles, and web-content-production services provided by professional writer and education journalist George Lorenzo.
eNewsletters

Do you need help with the content of your sales and marketing literature?

Does the marketplace need to get a clearer under-standing of the products and services you offer?

Do you write about and promote your customer success stories?

Do you want to know how to start sharing information online that's geared specifically toward the wants and needs of your current and prospective customers?

If you answered yes and are interested in forming a proactive and successful business relationship with a seasoned content creation professional, contact George Lorenzo at george2@edpath.com
or call 716-741-2271.

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Top 7 Things to Consider
When Creating an eNewsletter:
  1. Hire a professional writer, preferably a journalist.
  2. Hire a professional graphic designer or use a template from an eNewsletter service provider.
  3. Categorize the needs and wants of your current and prospective customers.
  4. Develop strategies to organize your customers into specific groups and write content that addresses each group's needs and wants.
  5. Get visitors to your website and amass email addresses through a variety of search engine techniques and customer contact collection strategies.
  6. Take advantage of the best web-based eNewsletter publishing, distribution and subscription analytics service providers.
  7. Devise a modern public relations and marketing strategy that utilizes the latest Internet technologies and services.
Download George Lorenzo's
Free Reports:

 "So, You Want to Start an eNewsletter"

 "Applying the 5 Ws
to Your Online Research"
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